Prolific Stone: Strengthening Industry Connections with ArchiPro

Building Connections Through ArchiPro 

Jason Jordan, the Director and General Manager of Prolific Stone, highlights the valuable opportunities they’ve pursued through their network on ArchiPro.

“We’ve already collaborated with a few people through ArchiPro. We’ve just finished doing a supply and install for Vigor Homes, which was over 200 square metres of cladding.” They also connected with Sophie Tomaras, a photographer listed on ArchiPro, who took photos of their commercial project late last year, “she was fantastic,” shares Jason. 

Each of these connections made on ArchiPro enhances their profile’s visibility, increasing their presence across the platform by featuring their profile on their connections’ profiles. These collaborations showcase the power of ArchiPro in connecting businesses with professionals who can help elevate their work.

Leveraging Analytics and Insights to Strengthen Their Network

Prolific Stone has harnessed ArchiPro’s analytics and audience insights to further strengthen their network and drive business success. Jason shares: “We’re really impressed with the level of audience insights available through ArchiPro. They’ve helped us identify new business relationships that have led to commercial and residential projects – opportunities we wouldn’t have achieved without being discovered on the ArchiPro platform.”

Their diverse audience includes homeowners, architects, designers, builders, and developers, each with unique needs:

• Architects and designers seek detailed product information to integrate into their plans.
• Builders value the convenience of a full-service offering.
• End users look for lifestyle imagery to visualise the products in their projects.

This targeted approach allows Prolific Stone to connect effectively with all segments of their audience.

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Maximising Impact Through Content and Advertising

Prolific Stone strategically engages their audience across social media platforms, with Instagram emerging as an effective channel. This platform allows them to share organic content and stories that resonate. Jason notes their growing focus on video content to enhance their storytelling efforts across social channels and ArchiPro.

They also utilise ArchiPro’s client marketing to amplify their reach, including leveraging ArchiPro’s own social channels. This multifaceted strategy has yielded impressive results, enabling them to reach new audiences while strengthening their social presence. Prolific Stone's recent Facebook campaign demonstrated outstanding performance, ranking among ArchiPro’s top 10 ads for November. The campaign reached over 18,000 unique users and achieved a strong click-through-rate (CTR) of 4.25%—a result that exceeds the average CTR for Facebook ads, which is 1.15%. 

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Collaborating with ArchiPro’s Editorial Team

A key player in boosting Prolific Stone’s visibility has been their collaboration with ArchiPro’s editorial team. Their article, Exploring the pros and cons of sandstone, limestone, and travertine on architectural projects, delivered outstanding results, becoming their top-performing page for brand impressions. Featured in ArchiPro’s Curated Collection, a prominent digital publication with over 6,000 unique opens, the article reached a highly engaged audience. 

This success was amplified by ArchiPro’s internal team, whose in-depth keyword research and SEO optimisation enhance each article’s discoverability and impact, ensuring it achieves its full potential. Prolific Stone’s commitment to maintaining a strong presence through articles elevates their industry credibility.

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The Role of Metrics in Refining Strategy

Analytics play a pivotal role in Prolific Stone’s decision-making. Jason highlights how metrics have shaped their advertising strategy: “It’s good to get feedback on certain products. Our Flinders Wall Cladding, for instance, received the most impressions and clicks, prompting us to run another ad a few months later.” This advertising success translated into great results, making it their best-selling product of 2024.

With their ArchiPro Pixel enabled, Prolific Stone gains comprehensive, end-to-end visibility into visitors on their profile. Jason regularly reviews ArchiPro’s monthly reports and shares these insights with stakeholders, ensuring their strategy remains data-driven and impactful.

“It’s really hard to know what you’re doing right sometimes, but being able to have that breakdown and sit with our Client Manager, Joanne, to give us that insight is really handy. You just can’t get it anywhere else.”

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Future Opportunities with ArchiPro

Prolific Stone’s commitment to growth is evident in their continued use of ArchiPro to expand their reach and connect with key decision-makers. Jason shares their vision for the future:

“We love utilising ArchiPro. My mission next year is to try and push for more commercial projects. There’s a lot of architects on ArchiPro Australia-wide that are doing all the specifying for that… The longer we’re with ArchiPro, the more projects we’re involved with. We’re certainly happy that we’ve stuck with ArchiPro, and we will for a long time.”

Prolific Stone’s journey demonstrates how ArchiPro empowers businesses to expand their reach, connect with key decision-makers, and optimise performance. Ready to transform your business? Get in touch to learn more.

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